Client: Planet Fitness
Agency: Barkley
Role: Sr. Integrated Producer
Media: Content. Social, Livestream
Production: Barkley + Barkley Films

Planet Fitness: United We Move

In 2020, when the world came to a standstill, Planet Fitness kept moving. "United We Move" was created out of necessity as the COVID-19 pandemic forced gyms like Planet Fitness to close their doors to thousands of members. The challenge was clear: how could PF continue supporting its community when in-person workouts were no longer possible?

The brief was simple yet daunting: “What can we do now that we have to close?” Just 48 hours later, the idea for United We Move came to life. It was a strong concept, but execution was the real test: how do you livestream a 20-minute workout every single day without being in the same room as the trainers?

That’s where a great production team came in. In just three days, we built a solution using:

• A MacBook with a webcam

• A long ethernet cable for reliable internet connection

• Beats wireless headphones for both microphone and in-ear monitoring

• Livestreaming software and Skype (RIP) to connect with talent remotely

• A whole lot of practice, patience—and a killer team

The results:

• Daily 20-minute live workouts streamed on Facebook Live

• Led by PF trainers, celebrities, and even sports mascots

• Thousands of people stuck at home—but staying active

• A social campaign that gave people something to look forward to every day