Instagram Teens + Meta AI
Meta teamed up with Hook to bring three dynamic campaigns to life, spanning both the Facebook and Instagram brands. Each campaign came with its own creative vision, unique production challenges, and a wide mix of deliverables, from static assets to video content and everything in between. Below is a small sample of the quality that was delivered.
As the Senior Producer, I was deeply embedded from kickoff to final delivery. I designed and implemented project systems that kept creative momentum high and timelines on track, even as concepts evolved and deliverable lists expanded. By anticipating roadblocks and fostering seamless collaboration across teams, we not only met expectation, we delivered every campaign ahead of schedule.
In total, the team delivered:
Nearly 1,000 individual assets
Across 6 distinct mediums: static and animated display, social, print, digital out-of-home (DOOH), and custom publishing placements
12 unique creative concepts
3 full-scale content shoots
SOCIAL
DIGITAL OUT OF HOME
