Client: Planet Fitness
Agency: Barkley
Role: Sr. Integrated Producer
Media: AR + Social
Production: Pixel Farm

Planet Fitness New Years Eve 2021

Planet Fitness is the premiere sponsor for Dick Clark Production New Years Eve show in Times Square. Normally the crowd dawns fun PF hats and glasses and at midnight confetti falls from the sky…
Except during a global pandemic, that unfortunately is not possible. So what better way than to spread the love than an AR effect on IG. We created AR hat, glasses an confetti for users to celebrate NYE 2021 at home, safely together
Try it out! ( must be on mobile device, open in Instagram)